4 Easy Strategies for Instant Social Media Success


Stop scrolling…

It’s not everyday I hand out free advice. But the lack of social media knowledge in the digital space is driving me crazy.

So as usual, I’m getting raw and real on how my wife, my team, and I help our clients build 6- and 7-figure businesses by leaning heavily on social. 

Nailing a plan of action that gets your business out there — frequently mingling with the public — can feel more like a stomach bug rather than excitement-induced butterflies.  

But to keep your online business buzzing, you have to maintain a strong and consistent presence on social media. 

As a business owner you need to stop consuming social media and start producing it and using it.

So how do you get the ‘likes’ rolling in? 

To caption this: it can be overwhelming to know where to start. 

But I’ve got some good news for you, so grab a pen while you get those social apps downloading. 

As experts in the digital...

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How I Built My Business On Delayed Gratification (And Why You Should Too)


Hear me out…

I know you’re eager to arrive at your destination – the sanctuary of your thriving online business and the freedom lifestyle you always hear me preaching about. 

But if you toss the map and hop in the fast lane, you might do yourself more harm than good.

Sure, I’ve shared some secrets, shortcuts, and tricks in the past, but there’s one key ingredient that hasn’t gotten much love because, frankly, it ain’t too sexy.

Delayed gratification.

The one secret everybody ought to know about building an online business is to harness the power of delayed gratification.

I get it — not what you wanted to hear. Boring, V…

But when you transform your mindset from immediate results to “delayed gratification,” you’re making a seismic shift in your strategy that will pay huge dividends down the road. 

Delayed gratification is a hush-hush industry secret that separates the strong from the weak, the lazy...

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How to Instantly Increase Your Member Retention [Featuring Alex Armstrong, Founder of Gymotion]

vito la fata Jul 26, 2019

Sexy? No. Necessary? Absolutely. 


In the episode below of the Fitnesspreneur’s Life podcast, Alex Armstrong and I hopped on the mic to jam on proven strategies to boost member retention.


I know what you’re thinking: I want new leads, V. 


Listen, leads are important, but retention is the freakin’ lifeblood of your business.


No, it’s not sexy, new, or cutting-edge. But the ridiculously simple nuggets shared below can exponentially increase your retention. Imagine the impact that will have on your bottom line.


Do yourself a favor. Keep scrolling to stop losing members (and money) and start maximizing your member retention…


Are You Insane?


Personal trainer-turned-retention extraordinaire and founder of Gymotion, Alex Armstrong,  already has an impressive following of gym owners and fitnesspreneurs like you thanks to his simple and effective approach to retention.


Frankly, he’s...

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The 4 Freedoms Fitness & Wellness Pros Deserve

Uncategorized Jul 16, 2019

I’m not exaggerating when I say that your life can change when you start scaling and automating your business.

How do I know?

Because not only have I seen it  happen in all my mentors lives, but also my life changed once I started scaling my business.

I used to be like many fitness business owners and coaches out there. I showed up for clients and hoped that I could log enough hours in a week to make a decent living. My business ran great when I was there, but if I wasn’t there it didn’t run the same.

Running my business this way, though, left me at the mercy of many things that could have gone wrong. Things like I could have gotten sick or a client could have cancelled on me and that lessened the take home pay for my business or me.

Or, I wasn’t there to answer the phones, conduct the consults, make the sales, and that all left the business not running like a well oiled machine. That hurt my earning potential as a small business owner at the time. Then...

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What Separates The Very Successful from the Average Players in The Fitness Industry?

Uncategorized Jul 09, 2019

If you’re not evolving to, thinking through, moving around, over and under these realities, I’m willing to say, you might not be here in 5 years.

The financial struggle that is already straining the fitness industry has a lot of you burnt out, getting out, or suffering through their career. It ruins relationships, leads to divorce and estranged, or the very least upset kids on a consistent basis.

I believe in a fitness industry WITHOUT financial struggle.

But, the only way to do that is to educate fit pros that training on the floor is not the only way to earn a living, nor is it the only way too get people results. Opening studios and boot camps are not the only way to be a business owner or entrepreneur.

The current way trainers are educated about business and marketing is the issue. It’s slowly changing and improving, but it still needs to progress and move faster.

Your attention needs to be that where you seek and fall in love with the skills of marketing...

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High Performance Mastermind Notes

Uncategorized Jul 02, 2019

This is a series of notes from a $60,000 a year mastermind I'm in with Brendon Burchard.  This is cutting edge stuff that you'll definitely want to pay attention to!

Ready?  Let's roll with the notes...

1) Best Time to Reinvent Is Oct-Dec. (after that, if u waited to Spring it’s too late, you missed early year swing.)

2) Where do you need to let go of some stuff.

3) Category Ownership:

3.1) If you’re going to build an empire, you have to ask what category am I going to own.

3.2) Category Ownership Initiatives

Be the curator of the category and you become the linchpin and own that category.

For you to own a category it doesn’t need to be you, it can be case studies, research and curation.


4) Hobbyists ask “can I do this?” “Can I try this?”

4.1) They dabble and kick tires. They play small.

4.2) If we look at it are you playing small?

4.3) Are you looking at ur past vs. the level of service you can provide.

4.4) Some of you...

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The Fitnesspreneurs Guide to Building + Scaling Your Online Business [Featuring Matt Walrath, Creator of Beyond Macros]

Uncategorized Jun 25, 2019

I’m floored…

I’m legit still digesting the knowledge bombs dropped throughout the powerful podcast below with Beyond Macros creator, Matt Walrath.

This guy is uber dialed-in to his business. And lucky for us, he was down to nerd out on how he stepped away from the offline grind and built his behemoth online nutrition coaching biz.

From building and scaling your online business to his elite content marketing strategy that’s still paying massive dividends years later, Matt peels back the curtain on exactly how he went from trading hours for dollars offline to living the freedom lifestyle thanks to the success of Beyond Macros.

Watch it below and keep scrolling for the blueprint to building and scaling your online business…

Matt’s Story: The Fit Pro Who Wanted More

Matt was a typical fit pro (insert any service based business you are in). He had a plethora of revenue streams going but experienced the struggle of being tied to the trenches with a...

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How to Create Authentic Conversions That Lead to More Money By Simply Having More Authentic Conversations

Uncategorized Jun 18, 2019

How to Create Authentic Conversions That Lead to More Money By Simply Having More Authentic Conversations.

Here they are, you ready?

What are authentic conversations when it comes to your business, content, emails, posting, etc.

  1. Being vulnerable and transparent and not trying to portray this image of perfection.
  2. Fully disclosing the things that are hardest to share for yourself.
  3. Not doing what everyone else is doing also because everyone is sharing fitness advice and tips and everyone is sharing nutrition stuff.
  4. Being controversial and calling out things
  5. Being clear on the things that you stand for and against.
  6. Being polarizing and not being afraid of upsetting people.
  7. Not giving a crap about negative feedback and things like that.
  8. Actually looking to say I am for some people and I am not for other people and that’s okay.
  9. Saying what’s on your heart and mind so you can attract the people that you want.

So many people avoid this because they are afraid of repel...

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Top 15 Lessons From The #1 High Performance Coach In The World

high performance Jun 11, 2019

Top 15 Lessons I learned from the one, the only, #1 High Performance Coach in the world, Brendon Burchard.  

Anna and I were with him in Cabo, Mexico for his mastermind retreat.  To say we learned a lot, is an understatement.

Brendon helps serve people with their personal development, professional development, and helping thought leaders spread their message and make their difference in the world.  

Take a few lesson from his book today in the Top 15 Lessons I Learned From The #1 High Performance Coach In The World.

#1 Never been easier to get started online than 2018.

No tech excuses exist anymore. No reasons of not knowing. The tools, the coaching are all there. You just gotta pick em up! This is the most advanced time where teenagers, kids, anyone with an idea and a mission to serve can get in the game online and go impact the world. The only thing that is needed for success is an end to excuses, a willingness to commit and learn, an ability to be imperfect, a...

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The Keto Diet, The Good, The Bad, And The Ugly

Uncategorized Jun 04, 2019

What’s the most successful diet?

Is it Paleo? Ketogenic? Portion Fix? Mediterranean? Atkins? Grapefruit? Hot Dog?

LOL…just checking to see if you’re paying attention.

One of my students told me there is a REAL diet out there based around the Hot Dog Diet. We all need to read this article to prevent more of that going on in the world.

In all seriousness, crap like grapefruit diets, miracle pills, and one size fits all solutions are assailing the consumer, your clients, all the time.

People are so desperate for something to help them, that they will almost believe anything anyone says that promises the quick fix to their problems… especially their trainer.

This is why, more than ever, you need to be a trusted resource people can turn to for help and guidance.

You better know your stuff.

Being up on, and having the know how to talk about sound nutrition practices and behavior change for your clients is a must today in the industry.

That said, what’s...

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