More Money, Less Work: The Trifecta of Fitness

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You can’t build a business without customers. And you can’t keep customers if you’re not getting results. Nowhere is this more obvious in our profession than in weight loss.

Customers who don’t lose weight, move on to someone who can truly help them. The problem, though, is usually how fit pros go about helping their clients. They think training is enough.

Actually training is only one-third of the program. I’ve developed a trifecta of fitness that adds two other elements to the regimen. Using all three not only helps clients keep the weight off, but it adds important revenue streams to your business that don’t add man hours or overhead to your costs.


This is the easy part. It’s what most fit pros know and do well. The issue is when they don’t do much beyond training sessions.

I personally don’t like spending hours on the floor. It’s not a good use of my time and it puts me in the vulnerable position of depending on one person. If I’m sick or my client goes on vacation, I don’t make money.

Worst of all, training alone doesn’t keep the weight off. That’s because human behavior is all about what we do when no one’s looking. A client will train hard in front of you, but then will have some unhealthy habits. You need to fix those if you want any lasting results.

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Blueprint For Achieving Wealth And Success

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To earn your dream income in the fitness industry, you’ll need to change a big part of how you think of yourself.

Everyone’s a trainer and a technician. You need to also think of yourself as the CEO of your own business.

That mentality is easy to develop when you follow these three steps.

Dream Big

We all have dreams. But few of us dream big.

You can tell that people don’t do this because so often I see trainers that are content with just being on the floor. You can’t make any real headway working like this and you certainly won’t achieve your dream income.

Dreaming big means envisioning the life you want to live. It doesn’t have to be big time diamonds and mansions (although if that’s your thing, go for it). But whatever it means to you, have an idea in your head.

Big dreams means big work from you. Those big dreams are possible. Just look at me.

Set a Target

Do you leave your house without having a destination? Of course not. So why not have a target if it’s your life we’re talking about?

Hope is not a strategy to have. To achieve your dreams, you need concrete numbers.

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That’s right, plural. It’s numbers I’m saying because we’ll be looking at different programs to get to that number.

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The Three Stages Of Fitnesspreneur


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There are three stages to the Fitnesspreneur Life and where you choose to reside within those levels will determine the how far you’ll succeed in the fitness industry. Choose your future from these three stages.

Stage One: The classic trainer technician

This is where we all start. We work with clients and do our sessions or classes. Maybe you’re really good at running sessions.

But let’s be honest, how much can you make doing this? There’s only one of you and a mere twenty-four hours in a day. Worst of all, you’ll top out at how much you can make hourly.

Do you really want to be at the mercy of your clients’ lifestyles and schedules?

If you insist on just being a trainer, make sure that you’re not wholly dependent on your physical presence. Package your sessions as mobile programs, either on an app or on social media like Facebook or Instagram. Also add nutrition training and programs.

Stage Two: Classic Studio Owner

Want to own your own business? It feels great, but stop and look at the whole picture.

Being THE boss is exhausting. It’s risky and adds a huge amount of stress to your life. Believe me.

I’ve seen lots of people go underwater and suffer greatly from crushing debt.

To do well at this, you have to love marketing and business. Word of mouth isn’t enough. You have to generate new people walking through your doors.

MLM is a great way to offset the costs. Bring aboard trusted trainers who can sell your services and you’ll create a supportive ecosystem of people who truly want to move beyond the traditional model.

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