Don’t Overvalue Being Interesting Versus Being Meaningful

Today, with social media as one of the major strategies for growing your brand, we are slipping into giving too much weight to false metrics, such as views, likes, and traffic.   This is dangerous thinking. Inaccurate to be exact. The fight for more likes, views and traffic shouldn’t be your top priority. Time is precious and you gotta know where to spend it. Money, sales = business. The rest = ego, delusion, and no…

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6 Steps to Create a More Ideal Business or Brand

  You can create an ideal business on your terms. You just need some steps. A plan. Just like your clients need a plan to improve their fitness systematically, you need a better plan to build your ideal business. When I was sitting taking my NASM test ages ago, I don’t remember there being a single question about how to build a business. I wish there was. I believe more people would be successful if we started…

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6 Proven Steps To Get Your Productivity Up Like a MoFo

“You can build a dream in just 15 minutes.” – Craig Ballantyne Remember when you were a kid and an hour seemed like an eternity? I remember sitting staring at the clock in school feeling like the big hand never moved and the seconds were days. That could have led to my years of being in detention because I would act out in my boredom. Flash forward decades and…

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The 3 Must-Knows After 60+ interviews With Top Industry Leaders

It’s pretty cool to see where I was 65 episodes ago (almost 3 years later) when I look back at episode #1: The Meaning of the Fitnesspreneur’s Life.   Before you and I go knee deep down memory lane and why this first episode still holds solid truth about what it means to be a fitnessprenuer, I want to share 3 big lessons I learned in creating the…

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The Most Essential Ability In Your Business

Is it ambition? Acquiring customers with ambition is huge, but not essential. You can train ambition. Is it having a great product? Definitely helps but many people have had great products to only go out of business. Is it delivering impressive service? Or having a passion for what you do or sell? Having sufficient capital? For many years I ran my business with almost no capital in reserves. Was it smart or pretty, nope. But, did…

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How do you process negative reviews?

This is a make or break skill. Knowing how to process negative reviews can make the difference in the level of confidence you have day in and day out, year over year. I’m going to share with you a few key ways to inoculate yourself from negative reviews so even if they come, you can bounce back and keep charging on with the important work you are doing. Let me give you an…

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The Keto Diet, The Good, The Bad, And The Ugly

What’s the most successful diet? Is it Paleo? Ketogenic? Portion Fix? Mediterranean? Atkins? Grapefruit? Hot Dog? LOL…just checking to see if you’re paying attention. One of my students told me there is a REAL diet out there based around the Hot Dog Diet. We all need to read this article to prevent more of that going on in the world. In all seriousness, crap like grapefruit…

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7 Steps I wish I knew when I started my fitness business

Fit pros and business owners. This applies to you. Would you ever build a fitness program for a newbie without, in some way or other without teaching and including: The Squat. The Push Up. The Crunch. No. You teach those fundamentals as the basics of exercise science. You teach those moves as the principle foundations that all future complex movements are based on. It would be considered bad training, if you didn’t impart these “best bang for…

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Things You Need To Ask Yourself On The Road To Your Dreams

WARNING: You Are Entering The NO FLUFF ZONE! As Thomas Jefferson said, “No one and nothing on Earth can help the man who is, himself, uncommitted to his own independence or accomplishment.” HARSH TRUTH. There are roads to riches. It is NOT an “only the lucky” or “winner takes all” jungle out there. There are well established, well proven, well detailed paths to transformational success and wealth in the fitness industry. There are systems that can scale virtually…

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