7- Steps for Creating Content That Sells

Do you have massive amounts of great content, but your bank account isn’t growing because of it? The point of putting out quality content is so that you can create enough authority and credibility that it positions you as an expert that people would be willing to buy from you. If your content isn’t helping you sell, it needs some fixing up. Sure, some content is just for entertainment purposes. But, you’re in business, your content is…

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Are More Locations The Only Way (Thought) To Grow Your Fitness Business Anymore?

Are you torn between, should I stay in my studio business or getting out of the studio business? I’m going to share 3 ways you can choose to do something about it. If you want. I’m not saying brick and mortar is dead. If you’re going to crush brick and mortar you better have a mailing list, direct mail, email, outbound phone, special events, sales training, sales coaching, diversified marketing systems, value driven price strategy, and…

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3 Moves for the Future of Your Fitness Marketing in 2017 Using the Internet

3 Strategic Ways to Use the Internet to Dominate Your Fitness Marketing in 2017 Want to know how to use the internet to market your business better? You know that I’m a big fan of shifting online. But, going online doesn’t mean you have to give up your offline. To remain competitive in today’s markets, you need to use online marketing to drive to your offline business. People are looking for your services there so you…

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Is Your Studio Safe?

The first six years of owning my studio, there was very little competition. Group training was new, small group training was a novelty, the economy was screaming, and there were fewer options to choose from. I thought I was crushing it in the industry. But then, the economy tanked. Competition rolled in. Saturation seeped in. Small group training and group training were nothing new anymore, and everyone was doing it. That meant things…

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5 Steps and 4 Lists to Creating Systems for Your Business

LISTEN TO THIS EPISODE ON iTUNES: CLICK HERE! If you are trading dollars for hours, struggling without systems in your business, and constantly finding yourself sucked into repeated tasks that drain your energy, this is for you! If you feel that you have no freedom, you MUST read this article. Even better, read it and then go…

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Trends To Watch

I have no doubt that 2017 is going to prove to be the year to bring some people a lot closer to breaking through the noise, getting a sense of control over their future wealth and prosperity, and developing brands that stand out in the fitness industry. For others, 2017 will bring them one year closer to being extinct in the fitness industry and having to switch careers. Which one are you? Harsh, but it is the…

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3 Valuable Lessons On How To Niche Yourself Online

Can you niche yourself online with something as specific as just solving knee pain? You see, when people think about going online, they think what they do hands on, in person is tough to scale online. I’m going to share 3 valuable “how to niche yourself” online lessons, using my one of  guests on the Fitnesspreneur’s Life Show, Bill Parravano, otherwise known as “The Knee Pain Guru.” But, first, have you ever heard…

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The Road to People Freedom

LISTEN TO THIS EPISODE ON iTUNES: CLICK HERE! What if you could replace all of the negative people in your life with those who lift you up? What if you could choose your co-workers the way that you choose your spouse? What if you could pick ‘your people’ instead of being stuck with those who life dealt you? Well, you can. That’s people freedom. It’s something that…

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The 4 BIG Mental Shifts That Separate the Winners From the Rest

To win in the fitness industry, or any for that matter, everything will be mental from this moment forward. I have 4 huge shifts in your mindset you must choose to make, if you are going to thrive versus “get by” in the upcoming years as a member of the fitness industry; that includes trainers, Beachbody coaches, group instructors and studio owners, or any health care professional alike. Every challenge you face, every problem you solve, every single…

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Every Encounter Matters

You never get a second chance to make a good first impression. Often we think that the first impression is the only thing that matters.  That’s just not true.  The first impression is super important, but so is the second, the third, and every other impression you give your clients. We all want to maximize the impact we make from that very first encounter and every one that comes after so that our people come back for more.  How…

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