Turn Your Value Into Profit

I’m often asked, “What’s it take to make the top dollars as a fitness professional?” I’m going to share with you below a simple ladder system that will allow you to stack on more value, and increase your rates and how much you charge for your services as a fitness professional. This Value Ladder System will be singularly responsible for your ability to command the kind of money that makes jumping from six to seven figures possible. The undeniable truth…

Continue Reading

4 Steps How to Choose the Right Network Marketing Company For You

Do you have a bad taste in your mouth about network marketing companies? Still think it’s all about getting your friends and family to sign up? Just like not all businesses are created equally, neither are network marketing companies. It’s time to change your mindset and see that thanks to online marketing and social media you can build a network marketing business without a single friend or family member. In 2010 I saw Team Beachbody as…

Continue Reading

3 Steps to Keep Your Guests In A Unique Community Happy and Staying For More

Does your tribe know your story? Heck, do you even know what your story is? You’ll always hear me teaching on how to tell your story, but that does not mean that I can’t become a better storyteller. Capping myself off and thinking I can’t grow is the fastest way to failure. I am constantly going to trainings and masterminds.  It’s where I meet some of the most badass mentors and people in the world. Are you going to…

Continue Reading

Putting Aside the “You’re Too Expensive” Debate

Are you frustrated by the “price” excuse? As fitness professionals, Beachbody coaches, and health care professionals, the #1 struggle I hear about is dealing with the “money issue” from customers. As in, people don’t want to spend money on fitness, or they see your services as too expensive and want more for free or for cheaper. We already addressed the “for cheaper” issue in the The Fallout of Cheap segment in this month’s issue of the …

Continue Reading

7- Steps for Creating Content That Sells

Do you have massive amounts of great content, but your bank account isn’t growing because of it? The point of putting out quality content is so that you can create enough authority and credibility that it positions you as an expert that people would be willing to buy from you. If your content isn’t helping you sell, it needs some fixing up. Sure, some content is just for entertainment purposes. But, you’re in business, your content is…

Continue Reading

Are More Locations The Only Way (Thought) To Grow Your Fitness Business Anymore?

Are you torn between, should I stay in my studio business or getting out of the studio business? I’m going to share 3 ways you can choose to do something about it. If you want. I’m not saying brick and mortar is dead. If you’re going to crush brick and mortar you better have a mailing list, direct mail, email, outbound phone, special events, sales training, sales coaching, diversified marketing systems, value driven price strategy, and…

Continue Reading

3 Moves for the Future of Your Fitness Marketing in 2017 Using the Internet

3 Strategic Ways to Use the Internet to Dominate Your Fitness Marketing in 2017 Want to know how to use the internet to market your business better? You know that I’m a big fan of shifting online. But, going online doesn’t mean you have to give up your offline. To remain competitive in today’s markets, you need to use online marketing to drive to your offline business. People are looking for your services there so you…

Continue Reading

Is Your Studio Safe?

The first six years of owning my studio, there was very little competition. Group training was new, small group training was a novelty, the economy was screaming, and there were fewer options to choose from. I thought I was crushing it in the industry. But then, the economy tanked. Competition rolled in. Saturation seeped in. Small group training and group training were nothing new anymore, and everyone was doing it. That meant things…

Continue Reading

5 Steps and 4 Lists to Creating Systems for Your Business

LISTEN TO THIS EPISODE ON iTUNES: CLICK HERE! If you are trading dollars for hours, struggling without systems in your business, and constantly finding yourself sucked into repeated tasks that drain your energy, this is for you! If you feel that you have no freedom, you MUST read this article. Even better, read it and then go…

Continue Reading

Trends To Watch

I have no doubt that 2017 is going to prove to be the year to bring some people a lot closer to breaking through the noise, getting a sense of control over their future wealth and prosperity, and developing brands that stand out in the fitness industry. For others, 2017 will bring them one year closer to being extinct in the fitness industry and having to switch careers. Which one are you? Harsh, but it is the…

Continue Reading

Get Your FREE 8 Step Business Blueprint!

Vito Lafata

Not Sure Your 1st Step?

Not sure WHAT type of online business you want to create? Click the button below to discover your 1st step...

Tell Me More

Vito Lafata

Take The Business Assessment

  • Clueless How To Get Started? 
  • Not Sure How Solid Your Biz Is?
  • Ready To Have A Strategy That Works?

Click the button below to take our Business Assessment.  This will get you clear on what you should focus on to hit your goals.

If you qualify, you will receive a $500 Clarity Call...for FREE!

Take The Assessment