NORCAL Fitness Summit: Progression in the Business of Fitness

Do you feel the shift? There’s a definite shift going on in the industry where the focus, the word on the street, and the thoughts running in the minds of the people that make up our industry has elevated! I just got back a few weeks ago from presenting at The NorCal Fitness Summit, an event put on by Khaled Elmasri, that dropped some serious trainer business education bombs. I am fired up to share some key takeaways…

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Negative People In Your Life? Here is How To Handle It

Listen to the whole episode on iTunes. Click Here! You know, life is hard enough without negative people dragging you down. Negative people are everywhere– from the grocery store to your job place, it seems that people find a way to bond over being miserable and negative. Even when there isn’t anything to complain about, people find a way to complain because they feel that it helps them to bond with…

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Telling Your Brand’s Story

Some people in this world are forgettable, but every once in awhile, you encounter someone who is unforgettable and they leave you wanting more. I think you know the ones I’m talking about. These are the men and women who help you see things in our world that seemed like they weren’t there before. The latest guest on my podcast, Mike Murphy, the co-creator of the Visionary Planning System, is definitely one of those guys.  When we met, I…

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#1 Reason Most Fitness Businesses Fail

Don’t let the #1 Reason Fitness Businesses Fail Keep you From Doing What You Love If you’re like most personal fitness trainers today, the number one thing you love to do is go out and help people reach their health and fitness goals. At some point, you experienced the benefits of living a healthy, fitness-oriented lifestyle; and it improved your life. You realized you had the knowledge and skills to train others. So you gave it a shot. Are you…

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What Separates The Very Successful from the Average Players in The Fitness Industry?

If you’re not evolving to, thinking through, moving around, over and under these realities, I’m willing to say, you might not be here in 5 years. The financial struggle that is already straining the fitness industry has a lot of you burnt out, getting out, or suffering through their career. It ruins relationships, leads to divorce and estranged, or the very least upset kids on a consistent basis. I believe in a fitness industry WITHOUT financial struggle. But, the only…

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5 Easy Action Steps To Start Your Online Fitness Business Now

Hey, it’s Vito here! I bring important news from…the future! No, I haven’t lost it, but I am excited because the future has arrived and I know that fit pros are perfectly poised to take advantage of it. Unless you’ve been living in a cave somewhere you have probably noticed how technology has become such an important part of our lives. All of us, every single person, is now carrying with them a computer that’s shaped like a phone that’s…

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3 Must Do Things Successful Coaches and Trainers Do To Make More Money & Get More Clients

Hey, Vito here! Is there anything better than seeing your client get fit and healthy? That feeling of making sure they’re getting the best results and living their best lives wherever they go in their communities is a great one. Imagine if there was a connection between hoping for the best in your clients’ lives and making money. The more you hope, the more money you make. Wouldn’t that be nice? The sad reality facing many fit pros today…

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Creating Content In a Snap

Listen to the Episode on iTunes! Click Here.
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Content is what separates one business from another. It’s your authority, your expertise, your positioning in the market.

But, most importantly it’s how you serve your tribe, deliver value far in advance of ever asking for a dollar, and how you build a relationship that eventually earns your more sales.

The number one excuse I hear about not wanting to put out content is “I don’t have the time to go out and put content on all those different platforms.”

So, today, I’m sharing one of my best strategies for getting more done in less time, while creating 10x the value by serving in more places than you thought you could ever be.


Here’s my Content Cyclone, a simple 10-step system, which lays out the steps needed to generate the maximum amount of content with the minimal amount of tech expertise.

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Stand out on Instagram (and stand out in business)…

INSTA-POCALYPSE has hit your home and business.  Now what do you do?

The Rising Tide Society, a social media blog called Instagram’s new algorithm, the INSTA-POCALYPSE.  Typically we hear the term, “apocalypse” and panic, but you don’t need to- we’ve done the work to ensure that your business will be just fine.

The good old days of whatever you posted that day to 1500 of your followers are long gone…

What does this mean for you and your business?

A cliffs notes version of what this really means…Instagram is moving away from the chronological feed that we all have been accustomed to and has started using an algorithm to select and arrange the content that users will see.

Let me tell you a little story about myself…

For a full year, I had an Instagram account just like you.  I had no idea what I was doing on there, so I kept up one single selfie.

Pretty compelling, right? 😉

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Likes, Followers, List and Buyers OH MY!

In the world of social media all the hoopla is over likes, followers and fans.

It’s whose getting the most “likes” and who has the most Instagram followers, and Facebook fans.

Wrong metrics to bank your business on.

There are fitness personality brands that have millions of fans, followers, and get thousands of likes that it can scare and intimidate fitness professionals that see this because they feel like they can’t compete or that they don’t have as many fans or followers and then feelings of inadequacy set in.

Don’t be intimidated by the social media hype numbers.

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