Hey, Vito here! Is there anything better than seeing your client get fit and healthy? That feeling of making sure they’re getting the best results and living their best lives wherever they go in their communities is a great one. Imagine if there was a connection between hoping for the best in your clients’ lives and making money. The more you hope, the more money you make. Wouldn’t that be nice? The sad reality facing many fit pros today…
Listen to the Episode on iTunes! Click Here.
________________ SUMMARY ________________
Content is what separates one business from another. It’s your authority, your expertise, your positioning in the market.
But, most importantly it’s how you serve your tribe, deliver value far in advance of ever asking for a dollar, and how you build a relationship that eventually earns your more sales.
The number one excuse I hear about not wanting to put out content is “I don’t have the time to go out and put content on all those different platforms.”
So, today, I’m sharing one of my best strategies for getting more done in less time, while creating 10x the value by serving in more places than you thought you could ever be.
Here’s my Content Cyclone, a simple 10-step system, which lays out the steps needed to generate the maximum amount of content with the minimal amount of tech expertise.
INSTA-POCALYPSE has hit your home and business. Now what do you do?
The Rising Tide Society, a social media blog called Instagram’s new algorithm, the INSTA-POCALYPSE. Typically we hear the term, “apocalypse” and panic, but you don’t need to- we’ve done the work to ensure that your business will be just fine.
The good old days of whatever you posted that day to 1500 of your followers are long gone…
What does this mean for you and your business?
A cliffs notes version of what this really means…Instagram is moving away from the chronological feed that we all have been accustomed to and has started using an algorithm to select and arrange the content that users will see.
Let me tell you a little story about myself…
For a full year, I had an Instagram account just like you. I had no idea what I was doing on there, so I kept up one single selfie.
Pretty compelling, right? 😉
In the world of social media all the hoopla is over likes, followers and fans.
It’s whose getting the most “likes” and who has the most Instagram followers, and Facebook fans.
Wrong metrics to bank your business on.
There are fitness personality brands that have millions of fans, followers, and get thousands of likes that it can scare and intimidate fitness professionals that see this because they feel like they can’t compete or that they don’t have as many fans or followers and then feelings of inadequacy set in.
Don’t be intimidated by the social media hype numbers.
“I am who I am. Your approval isn’t needed.” ~ Jack Nicholson.Amen.Before I get into the badassness of the last month since we’ve seen each other, wait…do we see each other? Or is that just how I like to think of this newsletter as a way that you get to see me, but without me actually being right in front of you, but somehow, I still am chilling with you on the couch or patio as you read this, or, in the case of the guys in the bathroom. I’m ok with that. I’m having this conversation out loud as I type this and liking this notion. Yes, I want to view every time I send this newsletter out into the world as an opportunity that I get to show up in your life and let you see me so I can better see you. I like how that feels. Not sure if that’s weird, using my imagination too much, or just how I like to picture our relationship so I can be personal with you and always clue you in to make sure you know who you’re dealing with here. I believe, if we’re like friends, we can chat open, honestly, candidly. If we’re like friends we can share tough love with one another and know it’s not personal; it’s us looking out for one another. Sometimes friends need a little tough love to get through things. I believe if we’re friends we can trust one another; and the speed of trust as Steven Covey Jr. coined it, let’s us move a whole lot faster together. In today’s markets speed can make all the difference between being ahead of the curve, or a laggard in the markets. Being a laggard you are picking up scraps. I don’t know about you, but I’m not about picking up scraps. I rather see the FPL Nation, carving out fresh snow on the slopes of the fitness industry!
I have a bunch of questions for you. They may change the very direction of your future.
Are you ready to carve out 5 minutes to sit down and read the rest of this blog?
This may not seem like my typical blogs where I love to teach.
This blog is more a PREACH style blog.
My team knows these rants and pulpit talks, so step right in because Fit Pro Mass has commenced, and the eulogy is beginning. Fit Pros are always emailing me “I’m struggling, NEED to make more money, want to make more money, not sure if I’m going to survive, I want more lifestyle freedom…”
Yet, when they get on a coaching call and I suggest a list of options of how we can work together, or I show them the path of least resistance, or I share stories of how I got out of that desperation, or how I have coached hundreds of people to get their finances and career into hyper drive – they don’t take action!
If you’re not creating videos no one is going to know you!
Well, maybe not that crazy.
But, video is the #1 media that helps people know more about you, connect with you, and get a feel for you.
One of my Legacy Builder mastermind members and in my personal opinion top social media educators that also keeps things fun and cool, Scott Rawcliffe, has something to share below I think is worth taking 3 minutes to read on the importance of video.
Listen to the Podcast of this episode Free on iTunes.
________________ SUMMARY _________________
Clarity isn’t something you’re born with. It’s a part of life like that can be cultivated.
People only achieve their biggest, brightest goals when they have crystal clear clarity and know these 7 steps.
Jumping right into action sounds like the best strategy (and I’m all for action taking) but, when you can load up these 6 steps prior to it, you get not just action, but you get PRODUCTIVITY and SUCCESS.
Nothing worse than speeding off in the wrong direction.
Plug the following seven tips into your goal action plan and you’ll feel the difference and your work to happiness quotient will skyrocket!
Step 1: Mission Clarity
Have you heard the saying: “Where there is a why, there is a way.”?
It’s easy to put action aside when we lose motivation and inspiration.
But, when what we do is tied to higher purpose than ourselves, we can avoid distraction, doubt and delay more frequently.
That means we stay on track and move towards the goals we set.
Step 2: Goal Clarity
Once you’ve achieved clarity on what the mission of your life’s work is, you’ll need to figure out what milestones make up that journey to get there.
Grab Your Free Worksheet
Do you want to inspire, express gratitude, build authority, motivate and get people to take action all in one well built social media post?Well you can in one killer post I like to call the Full Package Post.Social media doesn’t have to be hard; it just needs to be learned.
Listen to the Podcast FREE on iTunes!
__________________ SUMMARY __________________
Steve De La Torre stopped by my podcast and gave great advice on connecting with your ideal client.
Rather than going after the same general market that everyone else does, he explained the future of niche markets. You should focus on a niche market like a laser and become a leading authority.
Your ideal customer is looking to find someone just like you! Here’s how you set the table and lead them to your specialized (and higher priced!) services.
1) Become a niche authority
There is no limit to the number of niche industries that are out there. So find them!