Social Media Minute #7: The 6-Steps to a Better Facebook Post

What is social media really about?

Get your message out.
Create awareness about you.
Grow your brand recognition.
Deliver value to build your authority.
Grow your list.

Problem is most people don’t use their Facebook right.

They make a post but it misses the mark on the most important part of what social media is really about- growing your list and building authority for your brand and message.

Grab your Cheat-Sheet!

Here’s a quick Social Media Minute breakdown from one of the best in the fitnesspreneur space, Chalene Johnson.

Chalene does it right and there’s an easy process you can duplicate by just following these simple steps:

11 Fitness Industry Predictions That Can Kill Your Business or Take You To Levels You Never Imagined

WE ARE GOING INTO A YEAR OF SOME DRAMATIC CHANGE AND ENTERING THE LAND OF ABUNDANT OPPORTUNITY.

Having just come off one of our most successful launches yet for our “Best Year Ever” Planner, it’s apparent that there are hungry fitness coaches who want too break free of the limitations of what the fitness industry is “supposed” to look like.

There is no more “this is how it was”; there’s only “this is what it’s becoming.”

Evidence is piling up about the coming change.

You can already see it.

The fitness industry is finally — albeit slowly — creating and sharing content that is accessible to fitness coaches that can teach them more about marketing and business. Over the next two to five years, this will generate much better business owners so the growth of the industry is going to look solid.

There is software that is making fitness technology that only Ivan Drago in Rocky IV had access to completely downloadable and available to anyone. Fitness is going mobile without a shadow of a doubt.

As a matter of fact, this technological tide is the disrupter of the old established order. You have the option to either wake up now and get going, or wake up down the line and wonder “Where did all my clients go?”

Evolutionary opportunities in the fitness business are on the rise for those savvy enough and not held back by ego.There are also a few dangers and pitfalls to avoid.

So let’s get cracking.

Can you handle the truth?

The 4 Freedoms

Listen to the Podcast of this episode FREE on iTunes.
__________________ SUMMARY __________________

Crazy is doing the same thing over and over again while expecting a different result. Like when a trainer only does one-on-one sessions but wonders, “How come I’m not making any real money?“

I want to scream, “Because being on the floor, trading your hours for dollars, is not a realistic path to wealth!”

Taking your services online, however, changes the game. It grants you four essential freedoms that you can’t get from sessions.

Do these things sound like what you’re needing in your life?
1) Time
Going online means you neutralize the effects of the clock. Simply set up programs that run non-stop, whether you’re awake or not.

People from around the world (that’s around the clock) can now see your programs from their smartphones or computers and purchase them. There’s no extra time commitment from you and you’re not draining yourself from all that unnecessary work.

Time freedom becomes your reality when you automate your systems.
2) Location

Big Box, Studio or Boot Camp, Get Paid Your True Value

My latest guest on The Fitnesspreneur’s Life Show podcast, Dennis Dumas, went from working in a big box gym to owning three businesses and helping fit pros increase their incomes.

He understands that the opportunity to create wealth in our profession is available to all us if we let go of some limiting beliefs.
________________ SUMMARY ________________
Here are Dennis’s three steps for unlocking your full earning potential.

Step One: Know Your Value

Doctors, lawyers, and electricians know they’re worth every penny, so why don’t fit pros? Too many of them undervalue what they do and lowball their fees.

Well, guess what? If you don’t value what you do, no one else will.

Before you open your mouth with a customer for the first time, you arrive with knowledge, training, and experience. That in itself is so valuable.

The services you offer are life-changing, and until you see the importance in what you do, you can’t begin to achieve your dreams.

Just make sure you have the training and bona fides to back that claim up. If you don’t (like you’ve just started out) get to learning!

Teach Moral and Life Value. Not Just Information.

Yes, education is the key to your success.A study ethic and work ethic that fosters constant ambition. But there’s a lot of noise out there and there’s a difference in how people put out content.I believe the best teachers out there are not just sharing how-to-do-something information, that’s cheap, that’s google-able today. The best teachers out there are also teaching moral value. Not just information. You need to think about this as you decide how to market WHY you’re different than everyone else. If you’re content and teaching doesn’t differentiate you, you will die in business, or at the very least always struggle or be replaceable.

3 Wise Suggestions to Grow Your Brand

Gifts Galore in this month’s Fitnesspreneur’s Life newsletter.

But, first Merry Christmas, Happy Festivus, and a Happy and Prosperous New Year Wishes from me, Anna, and the FPL crew working like little elves for you to have the best 2016 and year ever!
Let’s unwrap your big present together.

I was reading Dan Kennedy’s monthly NO BS Marketing Letter this month and he had 3 Wise Suggestions for his fans that I think would make a great late Christmas present for you as well.

Here are three ways to make your marketing pull better – if you define “better” as more appropriate, valuable customers or clients that will add to the sustainability of your business. Here goes.
1. Sharpen Its Focus.
Aim your marketing at a certain person or persons while excluding others. Make its top 3 promises meaningfully specific, not vague, and meaningful to the selected prospect.

The Best Year Ever (Planner)

The Best Year Ever! – said every yearI believe you should get used to saying that. The Best Year Ever should be a common occurrence in your life. Not an anomaly, or rare occasion. But, rather, something you can count on like the sun rising. For the last 6 years I’ve worked hard to be able to say, “this has been the best year ever’ consistently year after year. Notice I didn’t say I was lucky, blessed, or fortunate. I worked hard. That’s the discipline. It came with much personal sacrifice as all things worthy of being done do. Some of the best practices I use to create best years can be in your hands, on your screen and available for your ears. I’ve accumulated these practices from mentors, research, and keeping what works while discarding what doesn’t. They say: “success is not a mystery, it leaves clues. You just have to pick them up.” A true statement. Most people simply ignore the clues, don’t utilize them or are simply too lazy to implement. But, that’s not you. Sacrifice is a necessity to seeing the kind of success you want. I heard this once and it changed many things for me: “Do it once and it’s a mistake. Continue to do it after you’ve been educated about it, and it’s a choice.”

The Top 10 Mistakes When Starting Online

Love this blog post from my good friend Vince Gabriel over at Million Dollar Gym, about The Top 10 Mistakes When Starting Online http://vitobiz.com/top-10-mistakes-people-make-when-starting-online.

The FPL Nation knows this is a mission dear to my heart, as I believe it’s a huge factor facing the future of the industry.

Vince and his crew, listed out ten mistakes but there are a few to really notice that I believe stand out in the article and I don’t want you to miss.
#2: Not Knowing Your Market
This is HUGE issue not just online but offline. You can’t build a business worth being talked about, that stands out in the market (or what I prefer to call a tribe) if you don’t know who you’re trying to talk too. Most fit pros try to talk to everyone. They say my services are for everyone. Everyone needs fitness. And that’s why their business doesn’t stand out in the market and it’s very easy for cheap competition, fancy big brands, Class passes, etc. to come in and swoop away their profits and lifestyle.

One of the biggest exercises we do with our coaches is to help them create an avatar of the person they want to serve. Everything from likes, dislikes, wants, struggles, passions, hobbies, pain, and opportunities. We give them a name, a face, and help our coaches create a visual representation so everyday they know who they are talking to and what they want to go do for their market. You got no chance of growing BIG without knowing your market.

Climbing That Confidence Ladder

—> Interview with Jeff Hill about Confidence Ladder <—
SUMMARY
It’s funny how life works.

Just recently I was asked to give a presentation on how to build, maintain and sustain confidence, I’ll share with you some of the highlights of that process below.

Putting together that presentation got me thinking back to the first time I ever stepped on stage.

That guy, way back in 2010, knew nothing about confidence.

I can honestly say that I remember the feelings I had like it was yesterday because it was in front of five hundred people, my very first time, no easing onto things, huh, and I had very little clue what I was doing.

I got at least one thing right, that I would recommend you do from now on when you thrust yourself into the unknown – get a coach or mentor.

When I got the call to present and take this next leap in my career, I jumped first, looked for a parachute second.

I remember hanging up the phone with Bedros, there was excitement and nerves all at once, so I did the only thing I could think of; I called my mentor to get his advice.

Alex gave me some really good instruction and I felt prepared, but the minute I took that stage most of that went out the window as I began to pace the stage like a caged lion.

Somehow I survived that day and got some good feedback. I guess people hadn’t seen many presenters yet. HA!

I remember most this one thing Alex said to me after the talk. He asked: “how did you feel?” I responded that I “thought I was confident.” And he said something that has always stuck with me, he said” “Vito, don’t just say it, BE it.”

I don’t think it dawned on me until years later the difference between saying something and BEING something. One is momentary and can come and go, but being something means it’s who you have become, who you are.

I know from that day on I wanted to BE confident, not just think I was, feel I was, or hope I was- I wanted to BE it.