My latest guest on The Fitnesspreneur’s Life Show podcast, Dennis Dumas, went from working in a big box gym to owning three businesses and helping fit pros increase their incomes.
He understands that the opportunity to create wealth in our profession is available to all us if we let go of some limiting beliefs.
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Here are Dennis’s three steps for unlocking your full earning potential.
Step One: Know Your Value
Doctors, lawyers, and electricians know they’re worth every penny, so why don’t fit pros? Too many of them undervalue what they do and lowball their fees.
Well, guess what? If you don’t value what you do, no one else will.
Before you open your mouth with a customer for the first time, you arrive with knowledge, training, and experience. That in itself is so valuable.
The services you offer are life-changing, and until you see the importance in what you do, you can’t begin to achieve your dreams.
Just make sure you have the training and bona fides to back that claim up. If you don’t (like you’ve just started out) get to learning!